It all started with the simple observation that dumbbells were cluttering gym floors everywhere and that a full set of traditional dumbbells took up too much space at home. The actual idea came later, as inventor and founder Carl Towley suddenly woke up late one night from a dream. Having grown up in California during the 1970’s Carl became fascinated with bodybuilding and strength training. Wondering how legends like Bill Pearl, Charles Atlas, and Mike Mentzer attained their epic physiques drove him to attach some coffee cans full of cement to a broomstick as his first home gym. His obsession with fitness continued to grow and eventually he got a job repairing equipment for a health club in Santa Cruz.